How many times when browsing on a website did a flash-video TV commercial pop up? I for one lost count already and in all actually click on the skip button as soon as humanly possible.
Automakers for one have always been into big budget TV commercials and other offline advertising. The high definition camera shots, 3D graphic elements, the “sponsored” by segments, and all those other high ticket priced values sure add notoriety but are they truly effective when it comes to web interaction?
When people visit a site online, they aren’t looking for a TV commercial, they are searching for some type of information. Legal services appear to have replaced the car infomercial frenzy in South Florida however, are regulated by the Florida Bar, so thankfully that won’t be the case for in distraught property owners when visiting a lawyers site. Automakers rather than spending their efforts and budget on cutting edge one-way messages should focus on educating consumers. Business owners listen up, once a consumer has visited your site you don’t need to grab their attention you already have it! Whether if it’s that your selling a service, product, or idea inform your audience and deliver a two way channel. For example, automakers should highlight who’s behind the vehicle, they should interview the designers and ask them why did they create the dashboard the way that they did, other vehicle owners should be able to tell their shopping experience, and sales representatives should be able to explain the leasing process and list the requirements. So with that said, remember the web is not TV and focus on telling your story and promote your expertise.
No comments:
Post a Comment