Following on the heels of my colleague, Alexis Fernandez, ignorance of new marketing techniques is not bliss.
Every now and then we "label" someone, who does something different and succeeds at it, a pioneer. Are they really a pioneer and someone withOUT FEAR of trying something different. Take for instance the water bottles used in cycling. A new entrant in the producer of bottles screamed onto the scene with a bottle that opens on both ends for easier and complete cleaning. Talk about turning an industry on its collective head. The "pioneer" then had a mascot run up along side the riders on the mountain stages to promote the product and got himself a world interview on VERSUS which exclusively carried the tour in the U.S. He wasn't a pioneer! He just thought outside...the bottle!
BAG turns the production and marketing industry on its head with its fresh maverick style of engineered live productions and media frenzied creations. AMC's "Madmen" describes everything BAG is not. Corporate offices are supplanted by street cafes and cybernetic chat rooms were ideas are given room to flourish without the confines of glass, steel, brick and mortar.
You want old school ideas and staunch and strict adherence to "numbers" of some sort of outdated monitoring media effect of message and product delivery, the BAG is NOT the place for your product and message integration. If you want REAL consumer contact and delivery in the most utilized mediums for consumers with decision-making power to pick up your wares, then we welcome you to BAG and look forward to a successful partnership.
Rolling R's
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