Back Alley Group Media Blog

Take a look at the ever-changing world of marketing communications behind the cameras.

Tuesday, August 17, 2010

Americans' confidence in Newspapers & TV News

Posted by Back Alley Group at 8:24 AM

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Back Alley Group: The old rules of marketing and PR don’t apply in today’s marketplace. No longer are companies limited to traditional mainstream outlets and big budget advertising. Now marketing communications is about engaging conversations. People want authenticity and participation not propaganda. BAG, strives to develop lasting relationships with audience members while delivering its message in an innovative approach.

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